The first article of SGXcafe appeared on 15 March 2015, hence I set this date to be the birthday of SGXcafe. On this day, let’s review the good and bad that happened in the past year.
SGXcafe has grown significantly in the past year; it currently has more than half a million pageviews every month coming from 30,000 unique visitors. More importantly, it has received support from 177 users in the form of money, and numerous others via feedback, bug reports, and suggestions. Thank you all very much!
Personally, through SGXcafe, I have also gained in many ways (except monetary). Understanding the nitty gritty details and technology needed to build and maintain a website; made friends with many like-minded people and even had meals with several; received numerous offers to work together, and even an offer to buy SGXcafe. Hence, despite the tremendous time and money needed to run SGXcafe, I am certainly enjoying it.
Due to my lack of business abilities, SGXcafe is still unable to generate enough revenue to cover the operating cost. It is still relying on two sources of revenue: Google Adsense and donations. Adsense is usually stable, however, donations depend on whether I shamelessly keep asking 🙂
Another sad thing is that about 15-20% of the pageviews are still ad-blocked. Someone even requested an ad-blocker tool to explicitly overcome SGXcafe’s ad-blocker detection. Really? Are ads in SGXcafe so annoying? I only use non-intrusive high quality ads from Google. I invest time and money to provide value through SGXcafe, yet there are people like “clapfish” who invest time and effort to ensure that SGXcafe gets nothing from them. To be honest, I am extremely disappointed by such people.
In the recent days, many users have been requesting for SGXcafe to support more markets. Using this opportunity, I would like to announce that SGXcafe will soon expand to support a new market. As for which one it will be, it is currently being voted for in the private Friends of SGXcafe section.
The interesting thing is that the larger the market size, the more data providers there are, and therefore the data costs is actually likely to be a fraction of what it costs for the Singapore market.
Hopefully with the new market’s larger potential and lower cost, SGXcafe can be profitable when it turns three!